Who We Are

Since our humble beginnings in December of 1967, Volkswagen of Richmond has consistently put customer experience as our #1 priority. Thanks to our award-winning Team and dedication to excellence we’ve been a member of the Wolfsburg Crest Club for a number of years. This is a prestigious award bestowed by Volkswagen Canada and awarded to Volkswagen dealers that show outstanding excellence in the areas of overall customer satisfaction, customer loyalty & retention, and sales volume.

The Best Customer Experience in Richmond

Image of the Volkswagen of Richmond dealership when it was first built in 1967

Our story started back in 1967 when Gary Cowell, our founder, first opened his converted eight service bay dealership on December 1. He had four employees, and was the first car dealership in Richmond! By 1972, Volkswagen of Richmond had outgrown the original space and so we purchased the property next door to build a brand new location that housed not only Volkswagen but also the Audi brand that we had recently acquired. Later in 1985, we helped co-found the Richmond Auto Mall and relocated the store to our current location (it has had an upgrade or two since then). What’s next? Plans are underway to build a brand new Volkswagen of Richmond building in the Richmond Auto Mall to further support our customers, and make room for the exciting new electric vehicle lineup.

Photo of the Cowell family posing beside a Volkswagen vehicle inside the dealership for a photo

“The fostering of our dealerships’ value and culture. We have such a wonderful team of people who believe in the products that we sell and the services that we offer. Happy Staff equals happy customers. It is ingrained in our culture.” – Gary Cowell

Volkswagen of Richmond is a proud member of Go Auto, the largest automotive dealer network in Western Canada with more than 50 dealerships.

Hours & Directions Meet Our Staff Testimonials Awards

Our Reviews

4.3

Always had good service at Cowell VW

jim kwan

I had a great experience at this dealership. Gil helped me through the entire process and gave me all the information I needed to make an informed purchase. Thanks Gil & VW Cowell team.

Tim Hennessy

Didn’t purchase my VW with them but they still provide me with excellent and better service than where I bought the car from on Main st Vancouver. When it comes to sending the car in for services or repairs, service staffs are super friendly, very patient and really tried to help me out, thank you Sam.

Michael W

VW Cowell is by far my favourite VW dealer. I recently purchased my 3rd vehicle with them. They are professional. Fair and will go out of their way to provide a suitable deal for their customers. The sales manager is tip top. The sales people are welcoming and not pushy. Shout out to AJ for his hard work and genuine determination to get me the car I wanted. Honestly, in my opinion the best VW dealership. I’ve been a VW guy for a long time and I’ve dealt with many dealers. Anyone of the sales people are great like John as well as AJ. Kathy I. The service department is the best at what she does. I’m a committed Cowell customer. Thanks 🙏

joelbird

Thanks Andrew Ha for your service and help for getting us into the VW Atlas. Thanks for your patience and understanding our demands.keep up the good job my friend and good luck to your family as well...keep safe!

Aaron Ang

Jon from the service department is the guy I go to as he is a wonderful staff and he always gives me the best advice on what to do with my car!

Sung Choe

I recently had my car Golf R serviced with Jon Fishman at Cowell, and I've never had such a good experience at a dealership before. Absolutely outstanding customer service, communication, and a high standard of work. Thanks for taking such good care of your customers!

Andrew Koltek

We have dealt with Cowell VW twice now and have nothing but great things to say. Both times we have dealt with salesman Gil and he is great. Professional, helpful and forthcoming. All questions are answered and emails returned quickly. We love our VW’s and when it’s time to upgrade, we will not hesitate to return and deal with Gil for a third time. Thank you!

Tracey C.

The entire team at Cowell VW in Richmond set the absolute standard when it comes to how a dealership should function , treat its customers , and give an honest transparent price on what every VW dealer in the lower mainland is selling. I want to thank Jon Fishman for going beyond the call of the job and stepping up countless times for years now. To this day if I or anyone in our car enthusiast community runs into trouble whether that be on a weekend when everyone's closed, Jon has truly been there to answer questions and or sort out bringing the car in immediately for repair. This review is from experience with two other VW dealerships in lowermainland. Which others are good but Mark Hansford and the team stand out from the rest and deserve my gratitude for the years of help with my 2018 golf R. I won't go anywhere else.

Cameron Lewis

Excellent Sales experience, very friendly and professional staff, I would highly recommend this dealership. Great experience with Andrew, and sales manager Kong, both are very professional and gave us excellent service. I got a great value on trade and got good discount on my new Atlas. They explained everything and answer all our question in professional way. We are very impressed with Andrew Ha. I would recommend asking for him by name due to his approach. He is not a pushy agent, and really spends the time to understand your needs. He made me feel very valued as a client and I never felt pressured.

Hammad Rehman

I bought my first car here and Andrew made the whole experience go by smoothly. He was patient, super helpful, and helped me get the car that best fit my budget and needs. Definitely would recommend!

Mario Bayubaskoro

Excellent sales experience. Was greeted immediately (unlike the 1st dealership I was in) the sales process was smooth.. I would highly recommend this dealership.

CLJT